Brooke Wright - Episode 2
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[00:00:00] So chat, GBT is not a bandaid for your business.
I create with AI and automations, that's my whole business. I have made a business out of this, but I am here to tell you that it is not gonna just magically solve all your problems. This is the juice real conversations that squeeze the truth out of the heart-centered coaching world. Look, the spiritual space loves a filtered story. Seven figure screenshots. Trust your feminine mantras and perfect morning routines. But here we pull back the highlight reel and talk about what's actually underneath.
Hey, I'm Carla Marie. I'm a business coach, mentor and strategist. I've been through it all 25 years in $1 million business built in 14 months that. Feels amazing and I know what's real and what's not. If you are into unfiltered honesty, spicy tapes and zero performative bullshit, stay. If not, this probably isn't your podcast.
Alright, beautiful. Let's dive [00:01:00] in.
Welcome to the second episode of The Juice. I'm so excited to have my next guest on. This is Brooke, the famous Brooke. Brooke is literally the person who took my idea for the seven Figure Business Blueprint. . And made it into what it is today, and she continues to make it better and better and better.
So Brooke is one of the essential, most amazing people in my team, and today we're talking about how chat GPT won't save your business. We are spilling the juice. I'm gonna hand you over to Brooke to introduce yourself. Honey, please tell the world who you are. Hey everyone.
Oh wow. What an intro. Thanks for having me, Carla. So for those of you who don't know me, I'm Brooke. I own right mode. I'm an AI consultant and creative technologist. What that means is I get really creative with things like AI and automations, but I don't have a traditional tech [00:02:00] background. And yeah, I'm just pumped to be here today, Carla.
So. We are talking today, about ai, but I know a lot of people have embraced AI tools such as chatt pt, which is like the most famous. Yep. And saw it as the Lord and Savior for their business. Yes, I'm gonna say it. Yeah. And thinking I've got chat GPT. Now. I don't need to learn any skills. I don't need to learn messaging.
I can just buy a chat bot, or I buy a custom GPT or even just use and train my GPT and my business will blow up because I can do content really quickly and all the things. Yeah. What's your thoughts on that? I really wanna hear, because I know we've been talking about this. Yes. Yes, we have. Uh, yeah. So chat, GBT is not a bandaid for your business.
I create with AI and automations, that's my [00:03:00] whole business. I have made a business out of this, but I am here to tell you that it is not gonna just magically solve all your problems. As an example, this year alone, I have worked with a graphic designer. I've worked with a web designer. I've worked with a branding strategist, like I have very good AI skills, and yet I'm still working with other experts because it's a mirror.
It's only as good as you know what you can ask it. And so I think what we're seeing is people moving towards using AI with their skills that is like way more effective than you just trying to get chat GBT to do all of these things for you. So if you are hoping that it's just gonna magically solve all your problems in your business.
Then, yeah. I am here to tell you, I'm sorry, but it's not, I'm sorry guys, but it's, it's kind of, it's, isn't it funny that we're both saying this, seeing that [00:04:00] our whole business, I sell the seven figure business blueprint, client magnet content sales page, and now you build AI systems for people and, and these bots as well.
Yeah. What the question is. Just from my perspective. Yeah. The way I see it is that it helps you do things faster. It helps you get clarity faster. It helps you just have a little bit of a chat and go, oh, which way should I go? Um, what do you see that people are actually doing wrong? I think it's like expecting.
I also think it's like overestimating what AI can actually do. Like you can do amazing things, but um, you know, I spoke at a conference like two weeks ago with some amazing AI leaders and they were saying the same things like. There. You're not gonna see programmers like no longer be employed. What you're gonna see is like those really good senior developers use AI alongside it, and [00:05:00] something that may take four weeks or used to take four weeks, may take a day now.
So if you've got good skills in an area and you use AI with you, you can. Iterate and get things out a lot faster. But if you are like, I am just going to use it for all of these different things that I need in my business, and I don't have to pay for any of them anymore, that's where I think people are kind of falling short, like maybe.
You will get better results than if you tried to do it all yourself, but if you want good results, like the branding strategist that I work with, I know a hundred percent she's using chat GPT, but she's using it in a way that I never could because of all of her knowledge she's built up over the last 10 years.
Absolutely. Just understanding how I use it. So when I created the prompt Yeah. For, uh, the six figure Business Blueprint. Yes. And then we had that meeting and, I was like, I'm thinking [00:06:00] about doing A GPT and I've got it all coated. I'm just right at the edge.
See, the thing is I've had 25 years. Of building websites and understanding code, and understanding how things were put together. It was just more of the fact that I was growing my business and I couldn't afford to go down a rabbit hole anymore. And when I found Brooke, Brooke, this is Brooke's business, this is what she does, we literally grew.
Like Brooke did it and we grew. Remember the nights that we were doing it together? Yes, yes. Chat would run out of memory. I know. I feel like on the paid version, we even hit limits, which like has only happened once or twice. Like that's how much we were, yeah, yeah. Testing and trying to build this thing, but we needed to know.
We knew that that. What's possible, what we were trying to build. Mm-hmm. Mm-hmm. And then we, reverse engineered, like, okay, well how do we actually make this happen? Because we had that knowledge to be like, okay, [00:07:00] we know that this is possible. We know that we can build this infrastructure and then get mm.
The custom GPT to call that, which was just the actual executing of that took so much time and just many, many, many iterations. Um, but that again goes to show like, that's what you need. We, like you, we knew to ask. We were like, Hey, you know, this. I'm trying to get this to work. I know it needs to do X, Y, and Z.
How do I do that? But we knew the questions, like I knew those questions to ask. If you are just going like, Hey, I wanna build this thing, it will just go, oh yeah, sure, I can do that. Here's how we do it, and then lead you down this garden path. There were times when I was like, hang on, that's not right. Like I know that that's not possible, and I think that's where people come unstuck.
We've had this with the seven figure business blueprint when people. Using it. And Chad is [00:08:00] like, do you want me to just send this over to Canberra for you? And then they're like, what? It's told me that it's doing this thing. And it's only if you have that knowledge that you can be like, oh no, hang on, that's not right.
Exactly. Exactly. And no matter how much we have tried to code that out, it's still a chat GPT thing. So that's a large language model thing. So it doesn't matter if you're using chat, GPT, Claude Gemini, all of the large language models, they are designed to help and serve. And so inherently they don't even know really why they do this and how to fix it.
But they will, it's the hallucination. They are like, okay, yes, I can do this thing. You know, when in fact they can't like, and it's just, it's, it's just a pitfall of AI and it will get better. But for now, I think it's really very, important for people to understand, to be discerning still. Yeah. With using AI with the.
[00:09:00] With the seven Figure Business Blueprint, it's, it's groundbreaking. Uh, we've gotta say that it is groundbreaking for what I'm selling it for. It's crazy if people knew how that was built and the infrastructure that actually goes into one, just building that, but then maintaining it.
I think people like it would blow people's minds. So what does go into maintaining it? Brooke, tell me. I wish I had my assistant Bella on as well. I think that I get, anytime that chat, GPT does an update, we are inundated with emails. Anytime that somebody just something slightly wrong or. It's a big upkeep and this is, this is the thing.
It's like AI is brilliant. This tool and the other tools that we've built, client magnet content and sales page in an hour are brilliant tools. However, you do have to understand. Still how to use, be discerning on how to use it as well and what goes into it. Yeah. I'm so proud of [00:10:00] what we have built. Like it is amazing and they really are groundbreaking, but you need to also, you know, not outsource your critical thinking skills.
Like if something is like, if you feel like chat is maybe over promising, like just check in and be like, hang on. Like, do I really think that this is possible? Say like the Canva thing or, , it's just, yeah, you still need to maintain your own kind of critical thinking and, and discernment when using these tools.
So that brings me to the next thing, critical thinking. So the seven figures, a strategist, it taps into human design, astrology, jenky, it's really on point. . Client magnet content is built as a copywriter. It's got all the frameworks. It still taps into human design, so we've kind of created it in a way that it, it taps into your unique voice and then mixes that with, messaging.
However, . I was just saying just before we hit [00:11:00] record, that there was somebody on an ad saying to me, it's like, can you please have a written contract telling me I'm gonna make millions from this GPT? And I went, Hmm. Okay. And, and I actually didn't want them to buy it because I know that that person will be like, it didn't make me any money.
Yeah. Let's, do you wanna just, I could go forever on this one. So, Brooke, would you like to take the floor on this? Yes. Because I know you think exactly like me. Yes. So we were just talking about this, you. You could have the best product in the world, which I personally think we do, but you need to still put in the work.
So like all of the frameworks, all of that, like with client magnet content, all of that messaging, that structure is in there. But then if you are using that and just chatting back and forth with chat GPT, but not actually [00:12:00] executing on that, that is. To me, just productive procrastination. Like you, you still need to put in the work, you need to go and execute on that strategy that the seven figure business blueprint has given you.
It's up to the user to do the work. Yeah, absolutely. And I see a lot of people say, Hey, you've got a lot of testimonials about clarity and oh my God, I feel so seen. And really this is all it is. Clarity and self-trust will precede the aligned action. And yes, what this blueprint does is give you the strategy, but it's not going to make you successful unless you do the work.
That's it, that need to actually do it. Yeah, yeah, yeah. Same with client magnet content. If you don't do the modules before and actually understand messaging and bias psychology and knowing exactly how to speak to your audience, then you are just going to use the ai. As you said, it's just gonna mirror what you know.
Yeah. And if you [00:13:00] don't know how to drive it, like it's only as good as what you put in. And I know that feels probably a bit overused, you know, the whole like garbage in, garbage out. But it is true. It's true. Like, and so if you have that knowledge then you can like drive it. And so if you think about the way that large language models are trained.
They're trained on all of the data that's freely available on the internet. So in order for you to get really good output, you've gotta narrow it right down. 'cause otherwise it's gonna draw from all of that data and be like, well, the most likely answer in this situation is X. Whereas if you drill down.
Which the bots that we have built does a really good job of that. But then the driver, like, you still need to be able to direct it in a way that is aligned with you, your business, your messaging. Yes. And, and because we were talking [00:14:00] about what's the spicy thing we're gonna call this episode?
The reason why we are talking about this today is because I saw this article about the future of AI and the future of businesses using ai. And the future of businesses is there's gonna be the thinkers. And there's going to be the consumers. Yeah. And when you consume, you're also consuming information.
You're sitting there on chat, GPT at nighttime, just having a chat to it over and over and over. It's like, this is my best friend. It tells me exactly what to do. Uh, and you lose your cognitive process. I will make sure that I will write. Continue to write without chat GPT every now and again just to have my cognitive process there, making sure that I'm not outsourcing my power to say, uh, a, a chat GPT coach, say the seven figure business blueprint.
If I know the answer within me, I don't need to consult anything. If I want to brainstorm something, then I will use the seven figure Business blueprint and does such a good job for [00:15:00] me. But I don't think that we. As business owners, we can't outsource our cognitive process. No, we can use it. We can use it for clarity.
We can go, that's helping me respond to something that's already inside of me. Yeah, that is key. Um, you know, you're either a creator or a consumer. And I also think when you are, again, this comes back to like your critical thinking skills when you are using for a AI for something, I think it's really important to remember.
You're either a creator or a consumer, and when you're using AI for things, if you stop doing that thing and outsourcing it to ai, you will lose that skill. So you need to think critically about like, do I wanna maintain this skill or am I happy to hand this off to ai? There are certain things that I would.
Gladly never do again. I firmly believe that no one should be doing data entry in 20 25, 20 26, like that. Just, no, I'm sorry. That [00:16:00] does not need to exist anymore. That's like a perfect thing. But there's loads of things that I want to maintain. Like, yeah, AI might be able to do it. Chat might be able to do it, but it's really important to me to maintain that skill.
Another way that I use it is. To teach me skills. So when we met and I was building the seven figure business blueprint, like I, I, I knew of Python, but I didn't know how to read or write it. And so now I can like read bits of it. And so I use AI in that way. Like, oh, hey, , can you explain this? When it is writing some code for me, asking it , okay, so what have we done here?
Can you explain this to me? And that serves to help me understand what it is that it's actually built for me, but also that serves to the fact that it, it then. Reads its work to make sure that it's [00:17:00] done a good job as well. So that's twofold there. Um, that's a nice little hack, but yeah, I have got it to actually, yeah, build my skills by using it in that way rather than just like, Hey, can you go do this thing for me?
It's like, okay, we're gonna work on this thing together. And anytime it creates something for me, I'm like, okay, well let's like, talk me through this so I understand what, what it's actually done. Yeah. That's super important. I do remember that when I came to you with all the Python code, you were like, I don't know.
And I said, we'll, work it out. You'll work it out. I know you'll, because you're like me. I used to do that all the time when I was building sites and you know, somebody would come to me and like, can you do this? And this was way before ai. Yeah. And way before anything. And I would go, sure. I can figure this out.
Yeah. Yeah. And like's, so, and I know Brooke, it is so amazing. That used to be, , trolling through forums to try and like figure out if someone else had done this thing or had the same problem. Whereas now, like, it is amazing. You can be like, Hey, chat. Like here's this [00:18:00] screenshot. This isn't working.
Like. Tell me why exactly. And it, and literally what AI has done for my business, not only for the seven figure business blueprint, but using it within my business is just speeding things up. Yeah. Taking my ideas, putting 'em into formats. Just it's just sped everything up as a manifesting generator. I love it because I can get things out in lightning speed now.
Yeah. Yeah. And it's so much fun. This is where you have to be discerning, depending on how you're using it. We'll sometimes spit out things, and this is where you have to learn how to use it properly and yeah, ask it the right questions and give totally. You know, those things. So. You wanna, because the, the on that, so your frameworks, all of that messaging that all sits in there.
But again, someone using it saying, Hey, can you write me a sales page? Here's my offer, here's my audience, is gonna get a very different result to someone who's like, okay, so I've got this offer. Here's my [00:19:00] audience, here's their pain points, here's how I speak, here's what I would never say. You know, this is what I'm known for.
All of that then, refers to your frameworks and gives a really solid first draft compared to that. Like, okay, here's X, Y, and Z. Go do your thing. And that's obviously better than just. Chat GPT on its own. But you know, you can see like three different versions of essentially the same thing, but they're gonna be so much like that one that's like really thought about, like what it is there.
You know, the offer, who they're speaking to, how they speak, how they never speak. Like you have to put in that groundwork to get something really good out. A really good first draft and then you go and edit it and say like, no, I would never say that. Like that, you know, format is like really predictable or whatever you, you have to then massage it and edit it again, and then you're gonna get something amazing that may have taken two to three [00:20:00] weeks to write.
It's taken you an hour. Absolutely. I think people forget that too, like that even if you have to put in an hour of work that used to be two to three weeks of work and people are pissed because it, they'd have to do an hour. Oh my God. It's so true. I have an offer document that I do with all my clients in.
In my one-on-ones and they bring, this is in sales page in an hour. The more nuanced, you fill that out and all you have to do is cut and paste that into the GPT. Yeah, that's all you have to do. But it literally takes you 30 minutes to fill this out of good, solid thinking. This is what I'm saying about handing over your cognitive process.
If you just go into the GPT and go, I, this is my offer, blah, and it's very broad. You don't actually even understand how you're positioning it. It's gonna give you a framework, but it's gonna sound. Very, very just, it's just very dt. It's gonna sound like the other person who's come in and done exactly the same thing with their offer.
Like it's, that's it. Yeah. [00:21:00] Yeah. That's it. Yeah. Amazing. How quickly we've forgotten how much longer this stuff used to take. I never used to do sales pages. This is the reason why I created sales page in an hour, because I hated creating sales pages. Even as a web designer, even as a marketing expert, I hated, I'm like, I'm just gonna put on a Google Doc.
I created sales page an hour for myself. Like, which I'm like, here, take it now. This is all of the best products. Like that's literally how my business has come about. I've solved problems in my own business, and then I'm like, cool, someone else obviously will need this too. Absolutely. That's how the seven figure business blueprint came out as well.
The six figure. Yeah. I always used to work with human design and astrology anyway, and. She was like, well, how do you know what's my brand voice and alignment? And chatt PT just came out and I went, Ooh, I wonder if it could do this. Hang on. I went down a rabbit hole for like two weeks and made this mega prompt and literally became my ip, and I started giving it out to people and they were like, holy shit, this is [00:22:00] amazing.
But the spiritual community did not trust AI at that point. So this is the reason why I was a trailblazer is because it was something that. People are like, oh no, it's too holier than thou to put into ai. Yes. But yes. Look what happened. Yeah. Look what happened. It just, just spearheaded a whole industry of it.
Yes. But, um, I was gonna ask you a question, Brooke, that we've, we've, we. I picked a few questions and I always have a list of questions that I wanna ask my guests and we, oh, here's a few things. Number three. Number three on my question list is yes. What advice do you see regurgitated in the online space that you think is absolute bs?
And why? I feel like we've already touched on it, that like that AI can just like magically solve all your problems in your business. Mm-hmm. But then also on the flip side of that, that ai, like that. Uh, [00:23:00] if you outsource to ai, you're somehow like cheating or it's not as good. Like you can do amazing things with ai.
And so, yeah, I just, it's, yeah, it's like two sides of that coin, I guess, but it's a polarity. Yeah. Yeah. And so if you wouldn't have a business, if there was no ai, I wouldn't either, you know? Yeah. And what I've been able to achieve in my own business and, you know, like repurposing content, like just, it is insane what you can do now.
And no, it's not cheating. And if we don't use it, then like there's gonna be other like dudes who just come in and use it and use it to scale their businesses. So why can't we? Absolutely. And I think, I feel this is the way of the future, and it really depends on how you approach it. You either the, uh, the consumer or the thinker.
Yeah. Yes. Or the creator. The creator, using your actual skills. So it doesn't replace skills. It enhances skills. Yeah. [00:24:00] And I, we are seeing this and we will continue to see it, that those who are highly skilled and use AI with those are gonna b, just leaps and bounds ahead of people who are highly skilled and don't use AI or who maybe aren't that skilled and try to use AI to like in a way that is more consumption than consuming.
Like you can now with YouTube and chat GPT, you can teach yourself any skill that you want to learn if you put in the time to learn that. Like you can have tailored advice from chat GPT. You can watch videos on YouTube if you wanna learn how to do something. , you can muddle your way through it.
Absolutely. Yeah. I mean, yeah, this is, it's, it's, it's crazy. I was just thinking, what a time to be alive. I was telling my partner the other day, 'cause he's, he is creating a bot for something and he's going through the whole, ah, you know, I'm running outta memory, all of that stuff. He, he, yesterday he said. [00:25:00] I was having a fight with it and I went, please be nice to chat GPT because when the robots take over, they're gonna remember you.
Oh, that's so good. That's so good. Again, that comes back to like outsourcing skills too. , Are you gonna outsource, like, are you gonna stop being polite to people? Because if you are not polite to chat GPT, it's more likely that you're gonna speak like that to humans now too. Like they've come out with research backing that up, so.
Keep that skill. Really. Yeah, yeah, yeah. They have. Maybe we should put a little quote on our support emails. When people come in and are really rude, AI's gonna remember you. , we're the leaders. So, uh, we get to choose who the robots take out.
That's it. Yes. Yep. We get to choose. So be nice to us, please. Yeah, yeah, yeah, yeah. Yep. Oh my God, Brooke. That is a different podcast altogether. Yeah. Alright, so we've got another question. So what is the part of your success that you don't talk about publicly? I feel like women [00:26:00] need to hear, um, yeah, so I think just how much work goes into actually building a successful business.
Like it takes a lot of work and requires a lot of support. and yeah, what you don't see is, like, for me, I have wanted to be like the best at this in my space. And so that requires a lot of work. Um, it's not something that I feel , resentful about. I love it, and that's why I put in all of that work.
That's why on a Friday night, you know, I'll be learning something. I'll be building like a new automation so that I can figure out these skills. That's so much of the behind the scenes that you don't see, that you don't see on Instagram, , is the, the amount of work that I'm putting into this. And I think you can have an easeful lifestyle supporting business like I do and like you do.
But it's still work. It's still hard work. Yeah. Hard I suppose is, is subjective. [00:27:00] Um, it's, but it is. It's a lot of work. Yeah. Yeah. Hard. Maybe that's not in, I guess, the way that people, maybe they're like, like it's not a negative thing, but it does require grit , you have to like.
Want to do it. Like you have to put in the work and you have to want to, otherwise that's when you end up resentful or burnt out or, yeah, but it does, it does require a certain level of grit. You know, not every day is amazing, but overall it is incredible and it's worth it. But There's still work involved.
I think that's what I want people to understand. , You can't just like magically outsource all of your business to AI and expect the world, like you still need to put in the work, but it's, if it's something that you believe in and that it's worth it, then it is easy.
Then those Friday nights when I'm like, got my laptop out, that actually feels like fun and creativity for me. I live for nights [00:28:00] like that. I'm like, Ooh, I you do, because we're normally on. WhatsApp with each other, and I'm like, I don't wanna go out because I'm, I'm watching a YouTube video on, on, say, the new updates on meta or this new AI thing.
Alright, Brooke, well let's move on. And I just wanna ask you a very spicy question because I know that we've also had chats about this, what you no longer available for in this industry. Offers audience, the industry itself. Yeah. Take the foot. Oh, thank you. I'm gonna, there's a couple of things here so I am no longer available to just answer a few quick questions in the dms.
, Yeah, so that. Definitely is a boundary that I've had to put in because it's essentially people wanting information or my expertise for free. Also, I have recently, uh, a few months ago now restructured my offers because I was getting people kind of doing a [00:29:00] one-to-one session, which was significantly less than my workshops as a way to bypass.
The workshop. And again, that's all learning, right? In business. , And then, yeah, uh, just have definitely had people kind of take ideas. That I share and then share them as their own, , or slide into my dms and be like, oh, let's collaborate. And then it's just been like them kind of taking my ideas and sharing them as their own.
I'm no longer available for that. It teaches you to be more discerning about who you share things with, doesn't it? It just, I think, I assume that everyone has the same intentions and values as me, and that I would never, if I see something online. And I'm like, damn, I wish I thought of that. I don't then go and recreate that thing [00:30:00] as my own.
That kind of pushes me to be better and come up with something more creative or a different angle. I will look at that and be like, damn it, that's awesome. I wish I thought of that. Not like I'm gonna take that now, when we met so you know, I'm a bit of a lone wolf and I don't trust people because this has happened to me.
But yeah, I know that when I did the prompt and I always had the same thing happen as Brooke, and I think that Brooke and I really bonded on that because we both have that same belief system. I don't mind if somebody's in a completely different niche, they wouldn't know who you are. Bar of so completely different audience and it's like, oh, how can I adapt that idea to my niche?
That's a really good idea. Whereas if you're in the same niche, overlapping audiences and everything, and you go and take that same idea and make it your own, I don't know. It seems a little bit. Yeah, and I think, 'cause I just wouldn't do that. Like I just, you just kind of expect that other people will do [00:31:00] the same, but that's just not what happens.
That's not what happens at all. No, a lot of the time. No. Welcome to the online world. Yeah. I just use it as motivation to be more. Creative and just push the envelope more. That's exactly it. I do remember when that happened to me as well. I just, I got a little bit pissed off for a couple of days. Yeah. And I went, all right, how can I be better as not better than her?
Better in myself? How can I continue to grow in myself so that I am a category of one? And no matter what I do, it's because I'm Carla. Yeah. Or because you are Brooke. Yeah. And so something that I have done with that too, and because I was finding that I was having these like kind of really strong reactions to seeing stuff and being like, I'm, I'm sure that's mine.
I've just like hidden people that make me feel like that. Or, on social media, I don't follow anyone else in my niche. . Because also I want to feel like whatever idea I'm coming up with is my [00:32:00] own. I don't wanna be influenced by anyone else. And so I just like, honestly, have my blinkers on and I'm like, I'm just, I don't even know what other people are posting what people are doing.
I don't Yeah. Anymore because I just, I'm like, one, I was having this really strong reaction to it, and two, I just wanna like be. In my zone. It's the difference between a thinker and a consumer. I'm exactly the same. I had to literally block everybody out. Like even people I love in human design, there's open centers, the crown, the arner, and, and sometimes people will see something, pick it up and know, not know where they picked it up, but all of a sudden, oh, that's mine.
That's my idea. And sometimes it might not even. Yeah, yeah. That they're doing anything wrong, but they saw it and think it's their idea in a way, and that's because we're picking up so much information all the time. If you wanna be successful and be a category of one, you do have to put your blinkers on.
Yes, exactly. Yeah. Good advice, Brooke. All right. We've got a few more questions to finish. All right. I'm [00:33:00] gonna give you a 32nd timer, except my phone is up there, so I can't actually fully 32nd it, but I'm just do it as quick as you can. Okay? Okay. You have 30 seconds in front of a group of women. Building an online business, what do you want to say to them?
Okay. First thing I wanna say is you absolutely need to be using AI in your business. And if you have a team, upskill them in ai, that is , without a doubt, you need to be using it. Don't be anti AI because you're gonna be forced to use it. You need to learn how to use it well, and so you can choose how you're gonna use it.
That's, that's what I wanna say to everyone in the room. I'm sure that was under 30 seconds. That's brilliant. It's true. And knowing exactly what you know. I know this seems like the, the title of this podcast and what Brooke just said is completely opposite, but it's not. It's actually learning how to use AI with your skills, not instead of your skills or outsourcing new ai.
That's it. Exactly. [00:34:00] All right. Let's finish off the potty. Yep. With some quick fire rounds. Okay. So it's just like the very first thing that comes into your head. It can be rude, it can do anything, so, all right. So it is called Spill the Juice, and I'm just gonna say it and you're gonna tell me what you think.
Strategy, you ditched. Ah, offering things that I don't wanna do anymore. Awesome. Guilty pleasure. In business being successful, that feels really good. How nice is that? Yeah. Tell everyone how much you've grown this year. Oh, so like by the percentage? Yeah. So I've grown my revenue by, actually it's like over 350%, , since January.
And my audience on social media has grown by over a thousand percent now. Yeah, I didn't have an email. At the start of the year, it's coming up close to like 800 now, and it's highly engaged. That's the other thing I'll say, too. So yeah, it's, it's [00:35:00] been an incredible year in business for me, and it feels so good because I've done all the things that I said I wanted to do this year.
That is so important because you've kept those promises to yourself, and that gives you the confidence to keep doing more things. A hundred percent. Oh, I love that, Brooke. I love it. Okay. Um, embarrassing first launch story. Ooh. Um, okay, so let's wind it back. So I used to run women's run coaching and running retreat business.
So yeah, just thinking about like all the stuff that I've learned since that first business and like. That was so scrappy. The offer was amazing, but like, just thinking about like everything was manual. Um, like the Canva, kind of like all of the designs, all of it that, but it's fun to look back on because you're like, man, have I grown since then?
That was like six or seven [00:36:00] years ago. . And I've learned so much in that time. Which brings me back to our very first episode. No such thing as quantum leaping. Look at all of the things that go into a business and you see somebody grow quickly in that year, but it's only because it's been cumulative, because of all of the failures, all of the things that you've learned, all the.
And like the self trust and the confidence and yeah, everything comes together. Investing in yourself and your business too, like Yeah, that's a huge part of it. Mm-hmm. How much have you invested in your business as far as coaching and everything over this last seven years? It would be, I would say 20 plus thousand dollars at least.
Okay. Yeah. That's actually not bad. Yeah, yeah. Yeah. It's probably, that would be on the moderate kind of, if I think about, I've had three business coaches, so, and you know, I'm working with Peter. Yeah. I've worked with her for the last kind of [00:37:00] 12 months, which has been incredible.
But I've had others. Peter's awesome. Yeah, so I would probably be at, it's probably more likely like 30 plus if I was to actually think about it properly. Hmm. Yeah. Well see. There you go, everyone. It's. All cumulative. Even though you go, oh, that business coach didn't work. \, You always learn something.
Totally. You always take totally away something from it, even if it's like, that's not how I want to build my business. Yeah, yeah, exactly. Yeah, and also like I think. Readiness, , as well. Like you've gotta kind of, again, be ready to put in the work and that sort of thing. And yeah, you kind of learn something.
I've learned something from each of those, even if they weren't a perfect fit, but I've also learned so much about myself in that time too. Amazing. That's awesome. So, okay, Brooke, so last one, because we're talking about AI here, let's tell our audience. , How they can actually use [00:38:00] AI in their thinker mode that.
Is going to grow their business because we wanna leave everyone on a positive note here about ai,, how can you do that? Just give an example. Yeah. So I guess as an example, like every single piece of content that you see on, , my socials on email AI has had a part in that.
And so if you learn how to use it really well. It can be amazing. So just because you see someone else and you're like, oh, that's totally ai, doesn't mean that every single piece of AI content, it's gonna look and sound and feel like that. So as an example, I do one talking head reel most days. That is me.
, I've come up with maybe an idea with chat GPT, but then the talking head reel is me. Then I get that transcribed and all of my carousels are auto-generated from that idea. So I'm able to show up on Instagram three times a day from that one piece of [00:39:00] content. And that's AI doing that for me.
That's amazing. And then you also upload that to TikTok. You've got threads, you've got an email. Yeah. So that way you can have that one piece of content and then your, the rest of your marketing for that week. You know? Yeah. The day actually that week is done. Yeah, yeah, yeah. And so that all happens automatically.
I post natively to TikTok with that talking head reel, and then it is repurposed, the caption is created. That's more suitable because we need to think about the platforms that we're on. Yes. But Instagram. The video is stripped from threads and it creates all of my threads. I would say 98% of my threads are, it's all AI generated from my transcript.
I don't even like, yeah. Those and they're automatically posted out. So I know that I've got a lot of people listening that are into human design that are wondering how they can build their business with human aligned to their [00:40:00] human design. They have the seven figure business blueprint and they get this idea and then they're like, oh my God, I have to do it.
So if you're actually any energy type, you can hear what Brooke just said and cut down the time that you take to action these important steps in your business that you need. Obviously we need consistency for the algorithm and for our audience, but it's, it's actually kind of faking consistency. You don't have to be consistent anymore.
You can just be in your creative zone and let AI take your words. Place it all over and repurpose it. Exactly. And you can spend time thinking about a good quality piece of content rather than 10 pieces of average content, or 10 pieces of like AI, mid generated content. Spend time working on one good piece of content and then get AI and automations to just like cut it and like get it out into those other platforms for you.
Amazing, Brooke. All right. Well tell everybody how they can work with you. And if you have a low ticket offer or a workshop [00:41:00] you wanna promote, take the floor. This is the amazing, the amazing book, right? Thank you so much for being on. This has been so much fun. So I hang out on Instagram a lot, which is at Wright.
With the W mode. I have a four hour workshop coming up in February where we build your AI Dream team. I provide so much free education because that is part of my mission to help. Women use ai. Well, so if you jump onto my website, there's a whole bunch of free workshops. , And yeah, just come find me on Instagram.
Say, Hey, I would love that. . Thanks for having me, Carla. Oh, so welcome. And I cannot wait to see what we create together coming into 2026. We got some awesome projects coming up, so yes, we do. Thank you so much, Brooke. You're so awesome. And thank you for being my second guest on my podcast.
Oh, yay. I feel honored.
And that's a [00:42:00] wrap. Thank you so much for listening, and I hope you enjoyed this episode. All show notes and relevant links e listed below for you to dive into. And if you're hungry for more truth bombs and real conversations, follow along weekly by hitting the subscribe button and you'll be notified as soon as the next one drops.
Anyway, I can't wait to be back in your ears in the next episode of The Juice cia.
